Seacaster — Fender × Lucky Brand
Seacaster — Fender × Lucky Brand
Campaign film — 16mm
Guitar design — Fiesta Red
Guitar design — Fiesta Red
Guitar design — Seafoam
Guitar design — Seafoam

“This is the best g*ddamn piece of f***ing marketing material that I’ve seen in the 10 years that I’ve been at this company.”

Director of Business Development — Fender
Guitar design — Olympic White
Guitar design — Olympic White
Campaign — print
Campaign — print
Fender.com — launch feature
Fender.com — launch feature
Campaign still
Campaign still

The result

A complete collaboration produced in full: the guitar, the capsule, the film, and the song.

Next project

Next: Cuyana →