Project

Apotheke

New York & Los Angeles — brand partnership

A year of brand content for the bar Condé Nast Traveller calls one of the best speakeasies in the world.

The brief: Apotheke, the Chinatown bar Condé Nast Traveller calls a “temple of mixology” and one of the best speakeasies in the world, needed a creative engine to match its reputation: a menu that changes three times a year, a cocktail academy, and a brand expanding to LA.
My role: Ran social strategy for a year. Shot every seasonal cocktail collection. Directed the Cocktail Academy content, led marketing direction for the Apotheke cocktail book, and developed the full launch campaign for Apo-Bitters, a functional bitters program.

Product film — candle collection

The result

A year of always-on brand content, every menu cycle shot, and a cocktail book in print, sold on Amazon.

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